VIZADO – Custom quality Web sites, competitively priced & built to last.

Our creative website design and development services focuses on creating professional website designs that provide cutting-edge, innovative and dynamic web solutions to our customers. Web Usability studies prove that if users cannot find the content they're looking for — even if it is on your site — they will quickly go elsewhere, depriving you of a customer. Good information labeling and consistent navigation help you retain your audience and achieve your business goals.

We help develop your website into a powerful business tool helping you communicate with your target audience efficiently. We provide our clients with customized solutions resulting in functionality that would go a long way in enhancing your business.

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Does your business really need a Website?

Not every small business needs a Web site.

The very busy owner of a handyman business — he's fully booked for the next three months — tells me he's not interested in hiring employees and growing into a multi-person company. He just wants enough work to earn a good living, and he has plenty of work. His business grows by word-of-mouth. Customers don't need to find his office; he works at their homes. If ever there was a business that did not need a Web site, this was it.

Maybe "no" . . .

I've heard many small-business owners say they think they "should" get a Web site. They're not quite sure what they will do with it, but they've been told they should have one.

In most cases, they're right. A Web site can be an important marketing tool for almost every small business, but there are a few exceptions.

If you have as many customers as your business can handle and you have no desire to grow larger (as with our handyman), then there's no point in marketing on the Web.

Alternately, if you are really certain that potential customers won't use the Internet to find your product or service, then you can safely skip the Web. One example might be a convenience store, where drive-by awareness literally drives all customer traffic. For most businesses, that assumption is getting tougher to make, at least in the United States, where over 158 million people have Internet access.

Usually, a big "yes"

There's no question that a Web site is more mission-critical for some businesses than others. Companies trying to reach customers in different locations (think hotels or tourist attractions) or who have products that can be shipped to customers far away (think flowers, handmade dolls, telephones, etc.) obviously need to have an online presence.

But local businesses (dry cleaners or shoe repair shops, for example) also can benefit from a Web site that shows their location, lists their services or offers special promotions.

And woe to those who think they don't need a compelling Web site because they serve other businesses rather than retail consumers. Many businesses search for new suppliers online, then order from them that way, too.

In short, if you want more customers, you should be online, regardless of your industry.

Your online marketing tool

For most small businesses, a Web site is rapidly becoming a basic requirement of a marketing plan. A site can help you reach one or more of the following goals:

• Help customers find you in the offline world – your office, your storefront, your phone number.
• Help persuade customers that you have the right service or product for them
• Help sell products online, even across different marketplaces, to retail customers or other businesses.

A simple site helps customers find you

The simplest possible Web presence is a one-page site that tells people how to find your business in the "real" world. It should include:

• A good Web Address that relates to your company name and business.
• Your business address, complete with directions and a good map.
• Your business phone number, along with fax numbers if relevant.
• Your hours of operation.
• A clear and enticing description of what your business offers to customers.

This simple Web presence is most appropriate for businesses that serve local customers (a dry cleaner, doctor's office or plumber, for example) and that aren't actively looking to expand their customer base (as with a fully booked dental practice).

For better marketing, create an expansive site

If you're interested in active marketing for your business, you can expand your Web site to make it a more robust online marketing tool.

In this scenario, the Web site's job is to convince customers to take that next step: Buy the product online, call you to place an order or set up an appointment, or drive to your office or storefront. Your site is essentially your online marketing brochure, one that's more effective than a printed marketing piece. Web sites enable customers to dig deep into the information they care about, without overwhelming them with the stuff they don't want or need to know. That's hard to pull off in a paper brochure.

You can approach crafting the Web site as you would any other marketing brochure. Use color, graphics, photos and words to get across four key things about your business:

• What you provide for customers.
• What kind of customers you focus on and can serve best..
• How your business is unique from others who provide the same product or service, so customers can decide if your solution is the right on for them
• The personality or brand essence of your business – what your company stands for.

So yes, for good reasons

Unless you have all the customers you can handle, a Website can be a good marketing investment. Find a domain name that's appropriate for your business and beef up your marketing arsenal with a compelling Website. Are you ready to started being successful online? The best way for you is to have a professionally build website.

We are not in the business of mass-producing websites. Each project is a custom job. We become students of our clients' organizations to ensure that the desired outcome is always achieved. Submit our online request form for a no obligation quote.

Our Essential Website Building Blocks:

Utilize CSS (cascading style sheets) for web page layouts

It's the standard. While it might not be prevalent across 100% of the sites out there, the W3C (World Wide Web Consortium) recommends using XHTML and CSS to write and design our sites, and that goes for more than just the CSS we understand.  Style sheets define classes of colors, fonts, positioning and spacing.  These styles are attached to all of your page elements unifying the design of your Web site throughout.  Web pages designed with CSS are lighter and download faster than table-based layouts. CSS provides better SEO. Accessible pages are more friendly to search engines too, and since CSS

makes pages more accessible, it makes them more search engine friendly.

Incorporate SEO (search engine optimization) strategies

VIZADO is well versed in the latest search engine optimization techniques.  It all starts with clean html code, plus special attention to detail. Check out our SEO packages.  We also use Google Sitemaps to inform Google's crawler about ALL your Web pages, helping people discover more of your website.  We can also help you implement a Google AdWords strategy to connect you with new customers at the precise moment when they're looking for your products or services.

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Vizado is a Louisiana website design company that provides custom web design, development and marketing services and solutions to the following areas:

Baton Rouge, Denham Springs, Lake Charles, New Orleans, Bossier City, Lafayette, Kenner, Walker, Metairie, Monroe, Shreveport, Slidell, Opelousas, LaPlace and Hammond. We can also offer internet marketing and brand strategies in Chalmette, Bogalusa, Baker, Bayou Cane, Crowley, De Ridder, Donaldsonville, Mandeville, Natchitoches. Other Louisiana areas we service include Zachary, Port Allen, New Roads, Fort Polk, Marksville, Jefferson, Harahan, Avondale, Pineville, and Destrehan just to name a few.