Mobile Marketing Campaigns
 According to Internet Marketing guru, Dan Hollings, the core principle in formulating campaigns must be centered on the three identified campaign strategies to make it more effective:
1. Campaigns must have clearly defined purpose.
2. The Dynamic activity (between you and your customer) should breed success and profitability.
3. You must be specific on what you want to happen and you must give something valuable to your customers.
However, knowing your market as well so you could implement above-mentioned strategies, is vital. Below are suggested steps to undertake so you could specifically hit the right market at the right time:
STEP 1. Nail the market! Hammer it home. – In order for a business to nail the market, so to speak, you must figure out what your customer wants based on the following:
- Location-based information – This matters most if your product follower makes most of their decision based on their proximity to your location.
- Time-based information - Always remember that every investment you make is worth the costs and expenses.
- Save time or Money - Always think where you can save time and money. Never replicate anything if it doesn’t add value to you.
- Simplify Your Target Market’s Life. – Always remember that the simplest the system is, the better it is for your client to understand how it is done.
- Entertainment - It should somehow provide entertaining value to the client.
- Social Interaction – It should somehow enhance social interaction. After all, humans are social individuals.
- Recognition/VIP Treatment/Support - These strategies will directly emphasise the client’s self-worth.
STEP 2. Align with your customer’s wants with your campaign goals:
- Build your Mobile Prospect List – The easiest sale is done after the first sale is done. The 2nd million is much easier than the first million.
- Reduce Customer Turnover (and/or reduce product returns) – Never lose a customer. If it happens, ensure that it is recovered.
- Gain new Customers – Good reputation can build your credibility among customers. Customers are talking now.
- Increase sales or revenue
- Increase up sales – As soon as the sales are made, offer additional value and upsell the sales.
- Augment Brand Awareness
- Spread positive word-of-mouth and/or increase viral.
STEP 3. Understand the tools of the trade and how to implement this. Theses tools must be familiarized and implemented accordingly.
STEP 4. The Mobile Campaign Launch. Work with your budget and make it up. The best time to launch your campaign is always YESTERDAY.
But, you don’t need to go through the hassles of doing the nitty gritty details to get your mobile website up. Call VIZADO Today: 225-791-7179.
Vizado is a Louisiana web design company that provides custom website design, website development, website content management CMS system, internet marketing, branding services, and other graphic design services to small businesses, local government, health care, watercraft dealer, ministries, churches, non-profits and other organizations to the following areas:
Baton Rouge, Denham Springs, Lake Charles, New Orleans, Bossier City, Lafayette, Kenner, Walker, Metairie, Monroe, Shreveport, Slidell, Opelousas, LaPlace and Hammond. We can also offer internet marketing and brand strategies in Chalmette, Bogalusa, Baker, Bayou Cane, Crowley, De Ridder, Donaldsonville, Mandeville, Natchitoches. Other Louisiana areas we service include Zachary, Port Allen, New Roads, Fort Polk, Marksville, Jefferson, Harahan, Avondale, Pineville, and Destrehan just to name a few. |
