Email Marketing Get Results and Build Relationships

This powerful marketing tool is used to keep in touch with clients; introduce new products and services; announce staff changes, upcoming events and awards; and communicate anything your prospects might find interesting!

According to the Direct Marketing Association, the return on investment (ROI) for each dollar spent on e-mail marketing is $57.25. This makes e-mail marketing the highest ROI across all marketing channels. According to Jupiter Research, e-mail marketing is expected to exceed $1 billion by 2010.

Permission-Based Email Marketing Campaigns

Permission-based email marketing is a proven online marketing tactic that continues to grow. To help small, medium-size businesses and corporations take advantage of this powerful, highly targeted communications tool, VIZADO offers sophisticated, full-service B2B and B2C email campaigns, either self-serve or DIY email marketing solutions, both designed to put the clients’message in front of loyal customers and future prospects in a concrete and direct way.

Permission-based email marketing campaigns are particularly adept in:

• Maturing leads and potential customers through the buy cycle
• Creating cross-sell and up-sell opportunities that increase the overall revenue value of each customer for the long-term
• Building, extending, and protecting your brand
• Communicating on-going value to customers and broadening product awareness
• Driving to an efficient means of customer service and support through online channels

 
To effectively leverage email marketing, it is important to apply the same mindset as any other online campaign, establishing branded paths to action that provide value to the recipient that in turn leads to conversion. For email marketing, this starts with the “from” and “subject” lines to content and calls to action within the email to destination pages and website processes that enable the visitor to gain value as they make their way through to the conversion goal.

 Full-Service Email Marketing Campaigns

The ideal combination of convenience, expertise and service is offered through our managed full-service email marketing program. This turnkey solution provides the client with a complete hands-off implementation of their email marketing communications program by our expert staff. This program includes strategic services, custom template creation, email message delivery, list management and hygiene, results monitoring and in-house database integration.

Strategic Services  

Our email marketing experts evaluate the clients’ business goals and develop an email marketing campaign strategy with goals and objectives, messaging, creative direction, visual identity, a list acquisition plan and more. The strategic plan of a full-service email marketing program typically includes:

• Goals and objectives
• Target audience
• Value proposition
• Unique selling proposition
• Call-to-action
• List acquisition
• Customized subscription forms
• List growth plan
• Send frequency

This e-mail address is being protected from spambots. You need JavaScript enabled to view it today for a consultation on how to reach your brand goals.